Lansing Eastside Gateway

Main logo (Illustrator)

Main logo alternates (Illustrator)

Installed vinyl cut sticker

Description

This logo won a contest for this fascinating little gift shop that’s popped up on Lansing’s east side. It’s a tight community of vendors selling all kinds of hand made and unique gifts and useful things out of what used to be an old automotive shop on Kalamazoo.

The logo was meant to be welcoming and flexible (for fabricated metal signage, vinyl cut stickers, printed items, online graphics and suchlike) as well as evocative of the creativity and future-mindedness of the vendors and customers.

It was exciting to be chosen by dozens of judges out of all the other submissions. The prize, a vendor credit, I hope to be able to use just as soon as I figure out what unique little thing that I make would be sales worthy :)

Role

Graphic Designer, Creative Director

For

Yvonne LaFave

Date

December 2018

Type

Illustration, Logo Design